Passion is the fire that forges men's spirit and power. A man who dares to pursue passion first must dare to dismiss the fear of conquering success, dare to cope with the challenge and the full determination to strive each day for his love. The more passion that men devote to, the elegance and manliness men reveal himself.

How to behave with people will be the measure for the maturity of a man. A man maturity does not only show in their clothing or contours of their body but also in their manners. However, an elegant man needs more than that. Doing the right thing with everyone is the element that exhibits mature men in modern time. So how to behave in the right way?... It is when he put responsibility above personal gain, by readily admit a mistake and willingly to improve upon and demonstrate good habits every day. It is when the man is caring, sharing and respectful, loyal to their promises and being on time.

Style is the invisible language to demonstrate men’s elegance. However, expensive clothing and accessories do not necessarily create elegance. The more critical factor is subtle in style. Everything needs to be consistent from the personality, the look and the confident spirit in all circumstances.

Subtle style is not misunderstood as the fashion style, but that is the combination of sartorialism, gesture and personality, originated from men inner side.